Posted by: Brian Clarke | February 27, 2012


They’re all around us. They’re the answer to so much.

Why did that person or organisation do that thing? There is a reason; it might be monetary or it might be something else. But it’s there, even if you have to dig for it.

On the way to the facts, look for the incentives.

Glen Whitman nailed it in respect of economics, and economics reaches into all our lives:

‘For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important.”

“Oh,” I said. “Okay, here are the Two Things about economics. One: Incentives matter. Two: There’s no such thing as a free lunch.” ‘

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